What is Continuous Pricing?
Continuous pricing (CP) is a new, innovative, modern retailing method to dynamically offer prices to our mutual customers. It will enable Air Canada to price continuously, rather than through the traditional pre-filed fares.
What are the benefits for our mutual customers?
- Continuous pricing will enable Air Canada to provide our mutual customers with a more gradual change to prices offered. For example, today, whenever a fare class sells out, a customer may see a significant jump in the price. Under continuous pricing, the fare will slowly increase with each purchased seat.
- In addition, Continuous Pricing also aligns our technology with our Atlantic Joint Venture partners, who have already implemented their versions of Continuous Pricing.
On which booking channel and Point of Sale will Continuous Pricing apply?
Continuous Pricing will apply to bookings made in Canada and the U.S. and to the following modern retailing channels:
- Air Canada NDC and AC Connex
- NDC enabled GDS
- aircanada.com
- air Canada Mobile app
In 2025, Continuous Pricing will be offered to other points of sales, Air Canada Contact Centres, Aeroplan and Air Canada Vacations. Dates will be communicated closer to implementation.
Will prices returned through Continuous Pricing be lower than filed fares?
Continuous pricing will apply to all classes and cabins except for the highest and lowest booking class in each cabin. Prices returned may be lower than fares available through traditional GDS Edifact systems, or even aircanada.com/agents.
Why is Continuous Pricing not offered on aircanada.com/agents?
Continuous Pricing is built for direct channels with modern retailing technology.
Aircanada.com/agents runs on a legacy platform of aircanada.com, not built to interface with modern retailing.
On which markets will Continuous Pricing apply?
Continuous Pricing will be rolled out in phases, within North America. By end of October 2024, several markets will be added within North America, between Canada and Mexico and the Caribbean. In 2025, Continuous Pricing will gradually be offered to all Air Canada’s worldwide destinations.
Will Continuous Pricing apply to private fares, such as Corporate and Leisure fares?
When continuous pricing is offered in our eligible direct boking channels for a specific origin and destination, it will also apply to private fare bookings.
Will Continuous Pricing apply to all itineraries?
Continuous Pricing will apply to AC marketed and AC operated flights until such time there is technology to support continuous pricing to AC codeshare fights.
Will Continuous Pricing be offered to all sale transactions?
At launch, Continuous Pricing will be offered on original sale. Air Canada plans to offer Continuous Pricing on exchange transactions once the ticket exchange functionality on the Air Canada Passenger Reservations system is operational in 2025.
Can Continuous Pricing PNRs be managed by the Contact Centres?
Yes. PNRs that can’t be self-managed on original booking channels can be managed by the Contact Centres.
Does Time of Ticketing apply?
Yes