Photos & Logos

Logos

AIR CANADA LOGO

Recognized by millions of people across Canada and around the world, the Air Canada logo is one of its most valuable assets. In October 2004, Air Canada launched a rebrand, redefining our internationally recognized logo, as well as the company.

We invite you to follow the guidelines below, to ensure a consistent look.

Preferred Option: Horizontal Air Canada logo
Always use the preferred horizontal version of the logo, in Canadian Red (PMS 1795) on a Silver Sky (PMS 290C) background.
JPG | GIF | EPS
In Canadian Red (PMS 1795) on a white background, if there are printing limitations.
JPG | GIF | EPS
In Black when the logo cannot be reproduced in Canadian Red or for restricted or one-colour applications.
JPG | GIF | EPS
  • Always use the approved electronic artwork when reproducing the logo.
  • Never attempt to re-draw or rescale the logo or add other graphic elements.
  • Do not use the logo within a copy text.
Alternative Option: Stacked Air Canada logo

Use in the following situations:
  • Limited size formats where the horizontal version would fall below the minimum size.
  • Square spaces that require high visibility and would be affected by the horizontal version.
  • Cobranding situations where the Air Canada logo appears with several other logos.

In Canadian Red (PMS 1795) on a Silver Sky (PMS 290C) background.
JPG | GIF | EPS
In Canadian Red (PMS 1795) on a white background, if there are printing limitations.
JPG | GIF | EPS
In Black when the logo cannot be reproduced in Canadian Red or for restricted or one-colour applications.
JPG | GIF | EPS
  • Always use the approved electronic artwork when reproducing the logo.
  • Never attempt to re-draw or rescale the logo or add other graphic elements.
  • Do not use the logo within a copy text.

Colours:

Silver Sky:
Pantone PMS 290
4c - C27 M4 Y2 K0
rgb - R201 G237 B248
Candadian Red:
Pantone PMS 1795
4c - C0 M100 Y100 K0
rgb - R255 G19 B0

Clear Space

Clear space is the minimum "breathing room" maintained around the logo. Clear space requirements apply to all visual applications, including print, on-line, broadcast (TV) and promotional items.
- Required clear space around the Air Canada horizontal logo is "X," the height of letter A in the wordmark.
- Required clear space around the Air Canada stacked logo is "2X," twice the height of letter A in the wordmark.

Minimum Size

To ensure the integrity of the Air Canada logo, these are the minimum size requirements.
The trademarks and trade-names appearing in this section are the intellectual property of their respective owners, and protected by international copyright and trademark law. The Guidelines described here, and contents of and information presented in this site are the property of Air Canada and the copyright of Air Canada. You may not modify or create derivative works from, transfer, or sell any information obtained here. No use may be made of the logos without prior consent of Air Canada. All authorized logo usage must conform to the Guidelines.

Contact Information

Brand Management Department
Lucie Tiel
Phone: 514-422-6150
Email: lucie.tiel@aircanada.ca